10 Classic New England Clothing Brands to Shop for Your Wardrobe

As the leaves turn golden and the crisp autumn air sets in, there’s no better feeling than bundling up in a cozy sweater and a trusty pair of boots to take on the rugged beauty of New England. But, let’s be real, the right outfit can make all the difference in embracing the region’s distinct style. From the preppy charm of the Cape to the rugged individualism of the North Shore, New England’s unique cultural heritage is reflected in its clothing brands.

Whether you’re looking for a stylish and sustainable option for your daily commute or a chic outfit to schuss the slopes, we’ve rounded up the best clothing brands that embody the spirit of New England – from the iconic labels that have been around for decades to the up-and-coming designers who are shaping the region’s fashion landscape.

PIN IT

L.L. Bean

Founded in 1912, L.L. Bean is synonymous with classic New England style. Known for its durable outdoor clothing and accessories, its signature product, the Bean Boot, has become an iconic piece of Americana. The brand emphasizes functionality and comfort, making it a staple for both outdoor lovers and casual wearers.

Kiel James Patrick

Kiel James Patrick is an American lifestyle brand founded in 2009 by Kiel James Patrick and his blogger wife Sarah, known for its preppy, nautical-inspired clothing and accessories that celebrate New England heritage. The brand gained widespread recognition for its handcrafted rope bracelets, which became a signature item often worn stacked and paired with classic button-down shirts and colorful belts. Based in Rhode Island, KJP emphasizes timeless American style, high-quality materials, and a romantic, coastal aesthetic, attracting a loyal following, including celebrities and influencers.

Smathers & Branson

Quintessentially New England-esque, Smathers & Branson has strong ties to the New England fashion community. Acclaimed for its commitment to the art of needlepoint, the brand offers high-performance belts and loafters that support both urban and country living. Their unique patterns and colorful layers are favored by everyone traversing the rugged terrains of the Northeast.

Vineyard Vines

Embodying the quintessential New England preppy style, Vineyard Vines is famous for its vibrant colors and whimsical patterns. Established in Martha’s Vineyard, the brand’s range includes everything from classic polos to island-inspired dresses. It celebrates a carefree, coastal lifestyle, making it a favorite among boaters and beachgoers alike.

Nautica

While Nautica is a national brand, its roots are deeply embedded in New England nautical culture. The brand is characterized by its classic maritime-inspired designs, including crisp polo shirts and versatile outerwear. Nautica continues to thrive by offering stylish, functional clothing perfect for day trips on the New England coastline.

J.Crew

Headquartered in New York City but with its heart in New England, J.Crew is celebrated for its preppy, timeless style. The brand offers a wide range of casual and formal attire, focusing on high-quality fabrics and tailored fits. It’s a go-to for anyone looking to elevate their wardrobe with classic, versatile pieces.

Tuckernuck

Inspired by the New England lifestyle, Tuckernuck provides a curated selection of clothing that reflects the heritage and charm of the region. Their offerings blend sophisticated casual wear with elements of coastal leisure, designed for both men and women. The brand sources pieces that embody quality and style, making them ideal for both rural outings and city life.

Life is Good

This brand is rooted in New Hampshire and offers positivity and adventure, making casual and comfortable clothing designed for leisure and outdoor enjoyment. Known for its iconic smiling faces and simple yet meaningful slogans, Life is Good clothing is a hallmark of New England’s easygoing spirit. Their apparel often features organic materials and is designed to bring a smile, no matter the setting.

NICOBLU

NICOBLU is a luxury resort lifestyle brand founded in 2021 by Katherine Lantuch, a former executive at Ralph Lauren and Bergdorf Goodman, in collaboration with Peter Rizzo, offering handcrafted apparel and accessories inspired by global escapes and timeless elegance. Based in New Canaan, Connecticut, the brand designs singular pieces like boho-chic kaftans, versatile tunics, romantic dresses, and jewelry, all produced in India using centuries-old techniques with details such as semi-precious stones and gold bullion embroidery. Targeting the cosmopolitan, well-traveled woman who blends uptown preppy with downtown boho, NICOBLU emphasizes effortless glamour that transitions from day to night, drawing its name from the Nicobar Islands and evoking blue seas and skies.

Barbour

With British origins, Barbour has grown a loyal following in New England due to its rugged outerwear designed for outdoor pursuits. Their waxed jackets are ideal for the variable New England weather, combining style with practicality. Barbour is a favorite among countryside adventurers and city dwellers alike who appreciate timeless British elegance.